Privacy Policy
Fiorena places great importance on protecting the personal data of its customers. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.
Collection of Personal Information
Fiorena collects certain personal information in order to provide and improve our services and shopping experience. This information may include:
- First and last name
- Shipping and billing address
- Email address
- Phone number
- Payment information
How We Use Personal Information
Fiorena processes personal data only where there is a valid legal basis under Article 6 of the General Data Protection Regulation (GDPR). The main legal bases we rely on include:
- Performance of a contract: to process and fulfill orders, manage payments, and provide customer support;
- Consent: to send newsletters, promotional emails, or other marketing communications where consent is required;
- Legal obligation: to comply with accounting, tax, and other applicable legal requirements;
- Legitimate interests: to prevent fraud, protect our business, and improve the operation and security of our website.
To provide our services, Fiorena works with carefully selected third-party service providers that may process personal data on our behalf. These may include:
- E-commerce and website platforms: such as Shopify, which provides the infrastructure for our online store;
- Payment providers: such as Mollie, PayPal, or Klarna, where applicable, to securely process payments;
- Shipping and fulfillment partners: including international carriers and fulfillment providers, to process and deliver orders;
- Analytics and marketing providers: such as Google Analytics and email marketing platforms, where applicable.
Where required by applicable law, appropriate data processing agreements and safeguards are implemented with service providers that process personal data on our behalf.
Purposes of Processing Personal Information
The personal information we collect may be used for the following purposes:
- Processing, fulfilling, and shipping orders;
- Processing payments and preventing fraudulent transactions;
- Communicating with customers about their orders and our products;
- Providing customer service and responding to inquiries;
- Improving our website, services, and customer experience;
- Sending information about new products, promotions, and events where the customer has provided consent or where otherwise permitted by applicable law.
Sharing Personal Information
Fiorena does not sell or rent your personal information.
We may share personal information where necessary, including:
- With service providers that help us process payments, fulfill orders, deliver shipments, operate our website, or provide other services;
- Where required by law, regulation, court order, or other legal process;
- Where necessary to protect the rights, property, or safety of Fiorena, our customers, or others.
Security of Personal Information
Fiorena takes appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction.
These measures may include:
- The use of encryption and secure technologies for payment transactions;
- Limiting access to personal information to employees, contractors, and service providers who require access to perform their duties or provide services.
While we take reasonable measures to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
Retention of Personal Information
Fiorena retains personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying applicable legal, accounting, tax, and reporting requirements.
Retention periods may vary depending on the type of information and the applicable legal requirements.
Your Privacy Rights
Depending on the applicable law and your location, you may have certain rights regarding your personal information, including:
- Right of access: request access to the personal information Fiorena holds about you;
- Right to rectification: request correction of inaccurate or incomplete personal information;
- Right to erasure: request deletion of your personal information, subject to applicable legal retention requirements;
- Right to restriction of processing: request that the processing of your personal information be restricted in certain circumstances;
- Right to data portability: request your personal information in a structured, commonly used, and machine-readable format where applicable;
- Right to object: object to certain types of processing, including processing based on legitimate interests where applicable;
- Right to withdraw consent: withdraw your consent at any time where processing is based on consent.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
You may also have the right to lodge a complaint with the relevant data protection authority.
Cookies and Similar Technologies
Fiorena uses cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, and, where applicable, support analytics and marketing activities.
Where required by applicable law, non-essential cookies are used only after obtaining the appropriate consent.
You can manage your cookie preferences through the available cookie settings and through your browser settings. Disabling certain cookies may affect some features or functionality of the website.
International Data Transfers
Because Fiorena works with international service providers, fulfillment partners, and technology providers, personal information may be processed or transferred outside your country of residence, including outside the European Economic Area (EEA).
Where required by applicable law, Fiorena uses appropriate safeguards for international transfers of personal data.
Changes to This Privacy Policy
Fiorena may update this Privacy Policy from time to time to reflect changes to our services, business practices, or applicable laws.
Any updates will be published on this page. We recommend reviewing this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact Fiorena at:
Email: contact@fiorena.it
Fiorena is committed to protecting the privacy of its customers and handling personal information responsibly and securely.
